Ontario Girl Guides of Canada

Each year, Ontario Council works with the Membership Growth team to develop a marketing plan to recruit new girl and adult members. Campaigns are designed to attract new members to discover Girl Guides. Advertising is placed in a combination of print, online, television, radio and out-of-home such as mall posters and Tims TV. Campaigns are reviewed annually to see what is working and to test new methods.

Targeted ads are placed in specific communities based on needs identified by the Administrative Community Leader (ACL) and/or Community Guiders.

Every week, units are doing amazing activities. Let your community know all the fun and adventures Guiding has to offer. If you are planning a special outing, activity or event, contact the national media team at media@girlguides.ca for media support.

Get out there and be seen! Showcase Girl Guides in your community by:

• Entering a float or walking in the Canada Day parade
• Taking part in a Remembrance Day ceremony by providing a wreath on behalf of Girl Guides
• Participating in local events such as Earth Day, Strawberryfest, Pumpkinfest, Bread and Honey Festival
• Planning a unit meeting in the park or mall
• Coordinating a campfire singalong on World Thinking Day

Brainstorm ideas with your units – the possibilities are endless!

Criteria

• $50 maximum per activity (not per unit)
• The activity must raise the visibility of Guiding in the community
• Girls must be in attendance in uniform
• The activity must not have a financial gain (e.g. cookie-selling event or fundraising event)
• The application must be submitted one month before the start date using the Public Awareness Subsidy request form 

Please review the guidelines below before submitting a recruitment event and promotional item application. Processing time is at least four weeks. Please consider the processing time when planning your event.

Guidelines

• Requests will be reviewed and a subsidy amount will be confirmed (if applicable) if the event is approved.
• An application must be submitted with event details for both free opportunities as well as fee-incurring opportunities when promotional material is requested.
• Please refer to Guiding is for Everyone to ensure the activity follows inclusivity guidelines. Guiding is for Everyone is a comprehensive resource where you’ll find the philosophy and framework for how GGC approaches diversity, equity and inclusion with guidance on making Guiding activities, events and programming more inclusive.
• The activity must provide an opportunity to actively recruit new members.
• The activity must not have a financial gain (e.g. cookie-selling event or fundraising event).

• Cookie-selling is not permitted when using the subsidy. No exceptions will be made.
• The application for subsidy and promotional items must be submitted at least one month (four weeks) before the event.
• Please contact membergrowth@girlguides.ca with urgent inquiries, however, there is no guarantee that events outside of this time window will be processed.

• The subsidy will cover the cost of the booth or table for the event. In addition, it can cover up to $50 for engagement activity supplies.
  • The subsidy will not cover the cost of snacks, drinks, water etc.
  • If you anticipate needing supplies for an activity, please include them in your overall cost total as well as a brief description.
  • The cost of activity supplies must be approved during the subsidy application process.
  • All relevant receipts must be submitted to be reimbursed within 60 days of the event and/or by December 5 to be reimbursed. Receipts received after December 5 for that calendar year will not be processed.
• All contracts and invoices must be submitted and uploaded in the subsidy form.
• Members must be in some form of Guiding apparel during the event (e.g. a scarf, T-shirt etc.)

Recruitment event and promotional materials application form

This initiative is currently on hold.
In partnership with the Ontario Government, Girl Guides of Canada, Ontario Council is updating our GGC graphic license plates with the current logo.

Invite friends and relatives on your Facebook and other social media accounts to join us as an adult member, or spread the word to recruit new girl members or both!

Post these social sharing images designed for online use on your social media feeds (Member Zone login required). Please right-click on each image and choose Save image as... to save it to your computer or device.

Contact the Ontario PR Adviser at on-pradviser@girlguides.ca.